The embedded world Exhibition & Conference, held annually in Nuremberg, Germany, is the premier event for professionals in the embedded systems space. With an anticipated 30,000+ visitors and over 1,000 exhibitors expected in 2025, this is the ultimate platform to showcase your latest innovations in embedded technologies. From IoT to AI, real-time computing to embedded vision, the breadth of expertise and innovation at embedded world is unmatched.
However, with so many players competing for attention, obscurity remains the single largest hurdle for exhibitors. Without a solid strategy to stand out, even the most innovative solutions risk being overlooked in the crowded exhibition hall. Here’s why obscurity is such a pressing issue—and why partnering with Embedded Computing Design can transform your booth’s performance.
The Challenge of Obscurity at embedded world
1. Overcrowded Marketplace
With thousands of exhibitors vying for attention, it’s easy to get lost in the crowd. Visitors have limited time and face an overwhelming number of booths to visit. Without a clear strategy, your booth could blend into the background, no matter how cutting-edge your products are.
2. Decision Fatigue
Attendees often come with a long list of booths to visit, guided by pre-event marketing efforts. If your company isn’t on their radar beforehand, it’s unlikely they’ll add you to their packed schedule during the event.
3. Lack of Awareness
Many exhibitors assume a prominent location or eye-catching booth design is enough to attract visitors. In reality, the most successful exhibitors invest heavily in pre-event marketing to ensure attendees are aware of their presence well before they step foot in Nuremberg.
Why Partner with Embedded Computing Design?
Embedded Computing Design is a trusted name in the embedded systems community, with a robust platform that connects you directly to your target audience. Here’s how partnering with them can help you overcome obscurity and maximize ROI at embedded world:
1. Pre-Event Visibility
Embedded Computing Design can help create awareness prior to the event by promoting your latest press releases and news, featuring your Road to embedded world Blog (in conjunction with Nuremberg Messe) and by participating in the Best in Show Awards.
2. During-Event Visibility
Next, Embedded Computing Design offers programs to drive traffic to your booth. By participating in our Top Things to See at embedded world email campaign, the popular embedded world Scavenger Hunt or the Entrance Sponsorship, you can be assured attendees at embedded world will have your company on their radar.
3. Post-Event Visibility
Finally, it is critical to have a content and marketing program after the event to keep the momentum going. Embedded Computing Design has the Top Things you Missed at embedded world email campaign, content creation services and ABM email campaigns to ensure engineers are reminded of your participation.
For more information, download our Marketer’s Guide to embedded world 2025.
To set up a call to discuss options, please contact Patrick Hopper, Publisher [email protected]